International Brand Concept Manager

At Panda, we all share a common mission: "Deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives." We invest in our people because great people run great operations that will exceed our guests' expectations. Talk to any of our associates and you will experience a culture dedicated to its mission and our five fundamental values- Proactive, Respect/Win-Win, Growth, Great Operations, and Giving.

Panda Restaurant Group includes the original Panda Inn fine dining restaurants, Panda Express, our Gourmet Chinese food concept served in a fast casual environment, and Hibachi San, our Japanese grill concept. The family owned and operated company is still run by founders Andrew and Peggy Cherng.

Panda offers competitive benefits and rewarding opportunities, from entry-level positions to management. We have restaurant positions available nationwide and support center positions in Rosemead, CA. Come join the nation's largest and fastest growing Asian restaurant company.

Job Description

The International Concept Manager is responsible for helping to build the look, feel, and attitude that set Panda Express apart as the world’s leading fast casual Chinese brand on a global basis. This position is responsible for providing input to the company’s overall brand strategy internationally by developing brand concept elements and building the business case for proposed initiatives applied to Panda’s global partners. The International Concept Manager ensures that global partners are aligned with Panda Express Brand Standards for their country. This position also manages and helps develop ongoing consumer insight best practices and analyzes the insight results to deliver recommendations to the Executive Director of Marketing, the CMO, the International Team Leader, and to the global partners.

Responsibilities

• Responsible for helping to build the look, feel, and attitude that sets Panda Express apart as the world’s leading fast casual Asian brand on a global basis.  Ensures global partners are aligned with Panda Express Brand Standards established for their country.
• Provides input to the company’s overall brand strategy internationally by developing brand concept elements and building the business case for proposed initiatives applied to Panda’s global partners. 
• Manages and helps develop ongoing consumer insight best practices and analyzes the insight results.  Delivers recommendations for changes and improvements to the Executive Director of Marketing, the CMO, the International lead, and to the global partners based on analysis of the insight results.
• Acts as the PRG point person for local ideation in packaging innovation, product launches, and campaigns.  Produces new concepts for global markets by working with the partner agency to foster the development of advertising and marketing strategies and tactics based on consumer and market insight.
• Manages and develops marketing professionals.  Selects, coaches, and provides performance feedback to associates to elevate their performance.  Works with the Executive Director of Marketing to select, evaluate, and retain staff. 
• Works with franchise partners to meet their needs related to Marketing asset management, creative review, and Panda Express brand initiatives. 
• Manages quarterly business reviews and delivers key recommendations for business planning and regional/local marketing strategy.
• Collaboratively with Executive Director of Marketing, develops International guidelines and Franchisee support materials.